We aim to provide an opportunity in bringing in the new approaches, technologies and horizons that will contribute to advancements in business management, economics, social science, humanities, engineering & technology, in the ensuing future. Building on the widespread availability of digital technologies, theories of social dynamics and environmental changes the IR 4.0 will be driven largely by the convergence of digital, biological, and physical innovations.
To arrive at best of breed solutions & services to the customers/users of products & services – it may be a good idea to imbibe the mix of old theories with the new theories. We aim at achieving the fusion of two Noble Prize winning theories: Theory of Decision Sciences by Prof. Herbert A Simon, recipient of Noble Prize in 1978 and Theory of Nudge by Prof. Richard H Thaler for his Theory of Nudge, recipient of Noble Prize in 2017.